Let’s say you want to start your Instagram account because you want to secure your screen name (to stop scammers from pretending to be you), and you want to keep an eye on your competitors. Instagram isn’t for everybody, and it certainly isn’t for every business. Those selling rivets to oil tanker shipbuilders are not promoting their services on Instagram. Nevertheless, before you rule out an Instagram campaign, check out these seven reasons to invest in Instagram marketing.
1. Driving Traffic to Your Website
Since Instagram has so many users, you can get the word out to a great many people. The hard part is driving up a following on Instagram in order to funnel traffic to your website. Still, there are ways to short-cut the process. For example, you can look for Instagram accounts for sale on websites like Fameswap, and start marketing to audiences that other people have built up. It is a good stop-gap solution until you have built an Instagram following of your own.
2. Help Spread Your Brand Message
Modern brand recognition campaigns are often difficult because the internet is so vast. Companies have a hard time getting the attention of their potential customers, so building something like brand recognition often takes a back seat. With social media, you can work on your outright promotions, things like customer loyalty, and obviously, things like brand recognition.
3. Images Sometimes Work Better Than Text
Instagram is all about photos, and for some businesses, photos are better at selling a product or brand than text or videos. With the correct marketing, you can make a lot of impact with just a few photos or images.
4. Improve Your Website’s SEO (Search Engine Optimization)
If Google sees traffic coming from your Instagram accounts on a regular or semi-frequent basis, then it is going to assume that people are interested in your website, services, products or brand. As a result, it will start ranking you up the search engine results. Remember that these days, Google places a lot of emphasis on popularity, so even a trickle of traffic from your Instagram account is a signal that your website needs more attention from the search engines.
5. Raise Attention For Time-Sensitive Offers
“A FOMO time-sensitive offer forces them to take action, which can be very powerful when used correctly”
The “Stories” feature on Instagram is perfect for FOMO (Fear Of Missing Out) offers. The stories disappear after 24 hours, which means you can throw in a few time-sensitive discount codes and people are more likely to take them up. Rather than your marketing passing through the minds of your potential customers, a FOMO time-sensitive offer forces them to take action, which can be very powerful when used correctly.
6. Exploit Trends For Quick and Cheap Marketing Gains
Yes, trends are fleeting, and it is pretty nasty how so many companies jump in them in the most shameless manner possible. Yet, these sorts of things work. Instagram and TikTok trends are still pretty powerful. It may be cheap and tacky trying to exploit trends, but it still works, so you should give it a try. What’s more, there are some trends that surge, then drop out of focus, but stay popular with a certain subset of people. This means that your trend-following content may still draw attention long after the trend itself has faded from memory. The “Why aren’t you in uniform” trends are still popular, as are some of the Krumping trends.
7. Create Loyalty With Your Followers and Customers
Building loyalty in your customers means giving them good service, but the problem is that doing things “Right” is often quick, efficient, and very forgettable. With social media, you are able to dwell a little more on the things you do correctly so that other people may see how good you really are.
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