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Is this a good time to invest in Apple? There is no doubt that the recent pandemic has hampered Apple’s operations and such an event may put short-term pressure on its earnings. However, there is no company with greater potential to withstand and emerge stronger from this global crisis than the anti-fragile Apple. 

In fact, if we look at its share price we see that it has already recovered from the “stumble” caused by the COVID-19 crisis and, as of the writing of this article, is trading at pre-pandemic values:

Apple shares
In the last 10 years, Apple shares have given a return to its investors close to 1,000% (not counting dividends distributed by the company). In the chart, we can see how Apple’s shares have recovered the price before the global pandemic / Source: Yahoo Finance.

Apple, with more than 1.5 billion users of its devices and enough cash, new products, and services, all under the leadership of a first-class management team, has everything to continue creating wealth for its shareholders.

But the analyst writing these lines should clarify that Applemania is not new and has its roots in the eighties when the first Apple Macintosh was released. However, now more than ever, the appetite to buy Apple shares seems to be more than justified. The strength of Apple stock has allowed the Cupertino company to carry out the magnificent share buyback and dividend payment programs for all these years and many more.

What reasons do we find for investing in Apple?

Diversification and strength in Apple’s revenue streams

Apple’s revenues have grown over the last 5 years at a compound annual growth rate or CAGR of 3.5%, while its operating margins declined from 30% to 24.5%. Good news, as such a reduction in its operating margin, indicates that the company is investing in its future.
Another piece of good news for current and future Apple investors is that the company, despite having stagnated somewhat over the past five years, has begun to reap the rewards of a successful diversification of its products and services. Thus, we see how service revenues have reached a record $13.3 billion, a resounding increase of 17% compared to the previous year.
This is evidence of the rapid and dramatic shift Apple’s revenue streams are undergoing, as well as the ability of the company to pivot to new and more profitable businesses.
Apple’s services unit also has the function of guaranteeing the company’s revenue growth as the margins or percentage profits from services are, nothing more and nothing less, of 62.8%, according to CNBC reports.
If we analyze the evolution of Apple’s sales, we see that in recent years iPhone and iPad sales have suffered stagnation or slight reduction.

Apple sales by product
The graph shows how in recent years iPhone and iPad sales have suffered stagnation. However, Apple has been able to compensate for this stagnation with an increase in its turnover in wearables (iWatch and Airpods, mainly) and services, among others. / Source: Appleinsider.com

To compensate for the stagnation of the iPhone, the services unit has grown and now contributes a monumental 20% to total revenue. But not content with this, they are expected to continue to grow in the coming years with an annual rate above 15%.

In addition, Apple has an ace up its sleeve with which it hopes to recover the splendorous iPhone sales figures it had a few years ago (we’ll tell you about it a little later).

The wearables, home services, and accessories segment is growing at a compound annual rate of 24% and contributes 10% of total revenue, explains Business Insider. This segment is Apple’s “great white hope.”

Wearables hope Apple investors
Apple’s wearables section (consisting of the Airpods and iWatch ranges) is one of the fastest-growing segments within the Cupertino company.

In short, Apple currently has 3 vectors that push and will push its turnover –perhaps to levels never seen before– in the coming years: Services, wearables, and the new iPhone (the ace it has up its sleeve and with which it hopes to recover the lost market in smartphones).

Juicy dividends and share buybacks: The perfect scenario for investing in Apple

Investing in Apple is practically a guarantee of capital gains, obtained through the increase in the share price, but also through the dividends that the company has been paying religiously over the last few years. To be more precise, Apple has paid out dividends every quarter (4 times a year) for the past few years.

In addition, the share buyback program has the effect of decreasing the number of shares in the company, so investing in Apple’s stock is like periodically buying more shares without taking money out of your pocket. Apple has $90 billion to buy back shares and continues to decrease the number of shares outstanding. And more shares mean more dividends!

When a company buys back its own shares by repurchasing, it usually cancels the acquired shares. This decreases the number of shares outstanding, which results in an immediate increase in the share price and more dividends per share: By decreasing supply and maintaining demand the price responds by rising.

Apple repurchases shares
Apple has been consistently and incrementally repurchasing shares since 2013. Apple shares are, with each passing year, a scarcer and more precious commodity. / Source: Wolf Street

Apple’s shares are a diamond in the rough, especially for investors who prioritize dividends and see Apple’s buyback policies as a maneuver to reward the Cupertino company’s shareholders. An unbeatable scenario for the investor:

  • Since 2012 Apple returned more than $450 billion to its shareholders ($344.7 billion in share buybacks and the rest in dividends)
  • The size of buybacks has increased from $29 billion in 2016 to $66 billion in 2019. Apple is returning cash through a “leveraged recapitalization” process, which reduces its cash or cash position and alters its capital structure to the company’s benefit.
  • Despite returning so much cash to its shareholders the company is still generating cash, which demonstrates that free cash flow generation is consistent and robust.
  • Apple’s dividend yield of approximately 1% is not significant, but the company has been consistently increasing them. Thus, last quarter, dividends were increased by 6%.

Wearables and services are Apple’s salvation

Tim Cook proposed to strengthen the launch of wearables and services, which are growing by over +20% in recent years. These two segments offset stagnant iPhone, Mac, and iPad sales and allow Apple to continue to grow sales at a healthy rate of about 7%.

Apple annual revenue
The chart shows the growth Apple has experienced in revenue from the sale of services / Source: Statista

Apple Music (over 60 million subscribers), Apple TV + (over 35 million subscribers), Apple News (125 million monthly active users) and many other services have been enormously successful with their user base.

Wearables, home services, and accessories complete a fantastic ecosystem that Apple has built over the past few years. As further evidence, Apple Watch accounts for approximately 55% of the global smartwatch market.

As Apple pivots for the first time from hardware sales to a subscription-based services business, at the same time, the company launches the iPhone SE: an affordable smartphone that will help Apple increase its revenue and add users to its ecosystem of accessories and services.

iPhone SE 2020, the ace that Apple keeps up its sleeve

As a consequence of the trade war between China and the United States and the delay of users going out to buy new phones in anticipation of 5G, Apple has launched the iPhone SE: an affordable iPhone priced at only $400. The cheapest iPhone in Apple’s history.

The iPhone is and has been the most desired smartphone in the world. If there is one thing Apple has been able to do with absolute mastery is to create an aura of desire around its products, the iPhone being a consumer product with an important aspirational component.

In other words: most of the world’s citizens have wished or aspired to own an iPhone, but how many have been able to afford it?

iPhone SE invert Apple
The new iPhone SE, the cheapest phone Apple has ever released, and with which it hopes to recover from stagnant sales in the segment.

The launch of the iPhone SE should allow the company to significantly increase its target market. Many people who could not afford an iPhone before will now be able to buy one. Therefore, new users will come into the ecosystem; and services and wearables will continue to add incremental value to that money-making machine that is Apple.

We believe the new iPhone SE will reverse the revenue stagnation of this segment and finally, Apple will open its doors to all those who, intimately, had that aspirational desire to own an iPhone.

The “new” normal benefits Apple’s stock

As soon as the world defeats COVID-19, we will enter a new normal, as evidenced by Twitter’s new “Work from Home for Life” policy. During the crisis, many people experienced working from home for the first time in their lives. This shift to the “home office” will not only cause companies to spend less on rent. But will create an increase in demand for certain products and services that facilitate remote work.

Everything points to the fact that many products and services offered by Apple, such as Macbooks, iPhones, and cloud storage, will benefit from this new “normal” toward which we are veering as a global society.

Investing in Apple is investing in strength: The unstoppable bull run of Apple shares

We believe it is necessary to stress the reasons why we consider it a very good option to invest in Apple, a solid company like few others, adaptable, anti-fragile, with a remarkable inclination to take care of its investor:

  1. The services segment is a diversifying and risk-minimizing element of the company’s portfolio of products and services, as well as serving to ensure revenue growth.
  2. The boom in the wearables, home and accessories segment has given Tim Cook’s idea of mitigating the company’s stagnation by launching new products that people want to buy because of their excellent design and quality.
  3. We believe that the stagnation of iPhone segment revenue growth will end with the launch of the new iPhone SE, which with its revolutionary price point will open Apple’s doors to all those who have always wanted to have an iPhone in their pockets.
  4. Apple has not only returned capital to its shareholders through dividends but also through share buybacks, which gives the shareholder the added benefit of gaining a greater stake in the company without the need to buy more shares.
  5. Apple is a company that is well-run both technologically, operationally, and financially. This is demonstrated by all these years of success and the constant launch of new products and services that enrich the Apple ecosystem.
  6. A no less relevant aspect: Apple shares occupy the largest portion of the portfolio of Warren Buffet, famous for being one of the most successful investors of all time and one of the richest men in the world. The buffet is wrong, but very rarely. We don’t think he’s wrong when he invests in Apple stock

How to invest in Apple and buy its shares with 0% commissions

If you want to invest in Apple, the favorite option recommended by Investor Times is the broker eToro.com, a platform for investment in multiple financial assets used by more than 10 million users, based in London and authorized by CySEC and the FCA (the UK regulator).

Legal & risk warning: eToro is a multi-asset platform which offers CFD and non CFD products. 71% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money. Virtual currencies are highly volatile. Your capital is at risk. 

When it comes to buying Apple shares, eToro offers us a great advantage: No commissions of any kind (0%) on the purchase, sale, or custody of shares. Another important point in favor of eToro is that it allows you to add funds instantly by credit card, Paypal, or bank transfer (among others).

> Go to eToro.com to open a completely free account < 

Legal & risk warning: eToro is a multi-asset platform which offers CFD and non CFD products. 71% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you can afford to take the high risk of losing your money. This content is intended for information and educational purposes only and should not be considered investment advice or investment recommendation. Indicative prices for illustration purposes. Past performance is not an indication of future results. Trading history presented is less than 5 complete years and may not suffice as basis for investment decision. eToro USA LLC does not offer CFDs and makes no representation and assumes no liability as to the accuracy or completeness of the content of this publication, which has been prepared by our partner utilizing publicly available non-entity specific information about eToro. Virtual currencies are highly volatile. Your capital is at risk. 


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